Company
Services
Amitron Corporation: A Case Study in Modernization
Transforming a legacy manufacturing environment through strategic technology, process, and market alignment.
Background
Amitron Corporation, a long-standing PCB manufacturer, faced challenges including a lack of technology strategy, reactive maintenance practices, operational oversight deficiencies, aging infrastructure, leadership gaps, customer engagement issues, limited market expansion, and a need for a clear roadmap for technology advancement.

1

Lack of Technology Strategy
Investments in equipment were made without a thorough understanding of their targeted use or alignment with a broader technology roadmap.

2

Reactive Maintenance Practices
The absence of a structured preventive maintenance program led to frequent downtime, with maintenance conducted in a “firefighting” mode.

3

Operational Oversight Deficiencies
There was no operational framework for management oversight or auditing, resulting in inefficiencies across the organization.

4

Aging Infrastructure
Existing infrastructure could not support newer, environmentally sensitive equipment and processes.

5

Leadership Gaps
The company lacked a management succession plan, limiting its ability to drive sustained change and innovation.

6

Customer Engagement Issues
No structured plan existed to engage current, previous, or prospective customers, resulting in churn and missed opportunities for market expansion.

7

Limited Market Expansion
The company lacked a strategy for building a global footprint or for penetrating high-value markets such as aerospace and medical.
Project Objectives
The primary goal was to design and execute a comprehensive modernization plan that would address these challenges, with a focus on creating a forward-looking technology roadmap, improving operational processes and capacity, upgrading infrastructure to support sustainable growth, enhancing workforce efficiency and succession planning, developing a customer engagement strategy for acquisition and retention, establishing a global footprint and strategic market entry into aerospace and medical sectors, and building a collaborative and innovation-driven brand at the global level.
Technology Roadmap
Creating a forward-looking technology roadmap.
Operational Processes and Capacity
Improving operational processes and capacity.
Sustainable Growth
Upgrading infrastructure to support sustainable growth.
Approach
The project involved a multi-faceted approach, starting with a Voice of Customer (VoC) study to understand market needs and expectations.

1

Voice of Customer (VoC) Study
To align the modernization strategy with market needs, we conducted in-depth interviews with Amitron’s customers. This exercise provided critical insights into customer pain points, expectations, and future demands for PCB technology.

2

Modernization Plan Development
Based on the VoC findings, our team designed a comprehensive plan covering equipment modernization, process redesign, infrastructure upgrades, customer engagement strategy, market expansion roadmap, and brand development and global collaboration.

3

Implementation
The implementation phase involved equipment sourcing and installation, operational framework design, workforce training, and global expansion strategy.

4

Sustainability Initiatives
The facility underwent significant infrastructure upgrades, reducing its energy footprint and aligning operations with modern environmental standards.
Outcomes
The project delivered transformative results, including a reduction in the breakeven point, capacity expansion, enhanced efficiency, sustainable operations, customer retention and acquisition, strategic market entry, and global brand development.
Key Takeaways
The modernization strategy emphasized long-term growth, focusing on future market trends and operational sustainability. Investments in technology and training ensured a more efficient workforce capable of adapting to new challenges. A structured engagement strategy revitalized Amitron’s customer base, setting the foundation for sustained growth. A clear roadmap now guides Amitron’s global footprint development, enabling entry into high-value markets such as aerospace and medical. By fostering partnerships and driving technology innovation, Amitron has solidified its position as a global leader in PCB manufacturing, ready to tackle the challenges of tomorrow’s markets.
Building for Tomorrow
The modernization straategy emphasized long-term growth, focusing on future market trends and operational sustainability.
Efficiency and Workforce Development
Investments in technology and training ensured a more efficient workforce capable of adapting to new challenges.
Customer-Centric Growth
A structured engagement strategy revitalized Amitron’s customer base, setting the foundation for sustained growth.
Global Expansion
A clear roadmap now guides Amitron’s global footprint development, enabling entry into high-value markets such as aerospace and medical.